The number of premium vehicles in Nigeria has increased with the appointment of Coscharis Motors as the exclusive dealer in Rolls-Royce cars.
A statement on Monday by the auto dealer said the franchise agreement was signed last Thursday at the Lekki head office of the Coscharis Group between the company and Rolls-Royce Motor Cars of Germany.
It said a senior management team of the Rolls-Royce Motor Cars represented by its Managing Director, Mr. Geoff Briscoe, and the Regional Dealer Development Manager, Rolls-Royce Motor Cars Limited, Middle East, Africa and Latin America, Mr. Mohamed Fawzi, attended the event.
The Coscharis Group was represented by its President/Chief Executive Officer, Cosmas Maduka, and the Group Managing Director, Mr. Josiah Samuel.
It quoted Maduka as describing the agreement as another milestone attained by the company.
He expressed joy at signing on a high premium brand such as Rolls-Royce, which celebrated its 10 years of production at the Home of Rolls-Royce in Goodwood, England early this year.
Maduka said the choice of Rolls-Royce was borne out of the company’s continued stance of identifying with world class brands and keeping to its vision of building timeless institution. According to him, the decision to bring in the new brand is a product of a recent research showing the needs of the market.
The Group Managing Director, Coscharis Group, Mr. Josiah Samuel, expressed optimism that with the support of the brand
Manufacturers, the company would grow the clientele base of the Rolls-Royce brand in Nigeria.
He promised its potential customers of a full after-sales service for the brand.
The Managing Director, Rolls-Royce Motor Company Limited, Mr. Geoff Briscoe, said that in 10 years, the Home of Rolls-Royce had established a reputation as the benchmark of craftsmanship excellence, pointing out that the cars would celebrate the first of many decades in this British manufacturing success story.
He said he was glad that Coscharis Motors had joined the brand family and pledged the manufacturer’s total support in growing the market in Nigeria.
He said that Rolls-Royce Motor Cars was excited to offer Rolls-Royce cars to Nigerian customers.
According to him, the purchase of a Rolls-Royce car is a unique and personalised process, adding that the motor company has tailored its service to suit every customer’s needs.
The statement described the Rolls-Royce brand from the stable of BMW as a unique bespoke masterpiece.
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